Tessa Rijn, CEO of SNX, has been named to the Food100 2026: the annual list of 100 food innovators who are making the Dutch food supply chain more sustainable, healthier, and more socially responsible. The Food100 will celebrate its tenth edition in 2026. This listing recognizes SNX’s mission: to reimagine classic Dutch snacks as the better choice—with more fiber and protein and less fat, salt, and calories.
What is the Food100?
The Food100 is the annual list of 100 people who are making a positive difference in the Dutch food supply chain: from farmers and scientists to chefs and entrepreneurs. The list will celebrate its 10th anniversary in 2026 and is regarded in the food sector as a barometer of who is truly driving change in how the Netherlands eats. The complete list can be found at food100.nl/2026.
So among those 100 food innovators this year is Tessa Rijn, CEO of SNX in De Bilt.
Why is SNX included in the Food100 2026?
SNX is a Dutch brand that makes smart snacks: well-known classics such as bitterballen, croquettes, hamburgers, ground meat, and chicken nuggets, reformulated so they’re always the better choice—with more fiber and protein and less fat, salt, and calories. SNX is based in De Bilt and supplies wholesalers, foodservice providers, and retailers.
The products are part of SNX’s BOB (Best of Both) line: Dutch beef supplemented with legumes and vegetables for a better nutritional profile. Not a meat substitute, not a traditional snack that never changed, but a third option. For the 42% in the Netherlands who follow a flexitarian diet, that’s exactly the solution: the bitterbal It stays the same; it just gets better.
The formula follows the better choice
The core rule at SNX is simple: the percentage of meat is determined by the nutritional value, not the other way around. Burgers and ground beef contain up to 50% beef, while bitterballen and kroketten contain 25%. The beef is 100% beef from the Netherlands. With chicken, however, the percentage can actually go up, to 100%, because chicken inherently has better nutritional value. This way, each serving also reduces the amount of animal-based ingredients compared to a product made entirely of meat—without the consumer having to compromise on anything. You can read exactly how this formula works in our article on hybrid meat.
Smart Snacks by the Numbers
Changing your diet starts with what's on your plate. Here's how the SNX formula works with a croquette sandwich, per 156-gram serving, based on official nutritional values:
| Croquette sandwich (156 g) | SNX | Mora | Van Dobben Beef |
|---|---|---|---|
| Energy (kcal) | 327 | 380 | 349 |
| Fat (g) | 9,5 | 16,2 | 12,5 |
| Fiber (g) | 9,7 | 3,9 | 2,6 |
| Protein (g) | 24,4 | 12,9 | 12,1 |
| Salt (g) | 1,7 | 1,8 | 2,0 |
Three to four times more fiber and about twice as much protein as comparable snacks. The burger and the ground beef patty earn a Nutri-Score A, while the croquette and the bitterbal earn a Nutri-Score B—the highest in the category. And a croquette sandwich from SNX In fact, it even earns a Nutri-Score A overall.
Not the first time it has been recognized
The Food100 listing is not an isolated achievement. SNX has previously received the FSIN Foodcourt Award, a spot on the Chamber of Commerce Innovation Top 100, and a recommendation from the industry association ProFri. The products were developed by Lekker500 chefs and international food technologists. An overview of all recognitions and publications can be found at our press page.
What does this mean for the hospitality industry, wholesale, and retail?
For buyers, the Food100 listing is primarily an additional indication that SNX is not a niche product, but a category shift that is already underway. The partnership with Van Rooijen Food Solutions The company recently expanded the distribution of these products throughout the foodservice channel, and healthcare facilities, sports cafeterias, and corporate restaurants are incorporating the burgers and ground meat as meal components that do pass health inspections.
The story also helps drive sales: a classic that guests recognize, with a nutritional profile and certifications that align with clients’ health policies. For wholesalers and caterers reviewing their product lines, this is a concrete selling point at the counter, in the cafeteria, and on the shelf.
And it doesn't stop at a list. On October 5, SNX will present its protein-rich classics to healthcare buyers during The Food Safari in Zevenbergen — exactly the area where better nutrition makes a difference.
Frequently Asked Questions
What is the Food100?
The Food100 is an annual list of 100 food innovators who are making the Dutch food supply chain more sustainable, healthier, and more socially responsible. The 2026 edition is the tenth. The list is available at food100.nl.
Why is Tessa Rijn of SNX included in the Food100 2026?
Tessa Rijn has been appointed managing director of SNX, the De Bilt-based brand that reimagines classic Dutch snacks as healthier options: with more fiber and protein, less fat, salt, and calories, and the highest Nutri-Score in its category.
What makes SNX snacks different?
Each snack is formulated to be a better choice: up to 50% beef in burgers and ground beef, 25% in bitterballen and croquettes, and up to 100% chicken where it’s a healthier option. Plus, they have the highest Nutri-Score, 3–4× more fiber, and about 2× more protein than comparable snacks.
Where can I buy SNX products?
Businesses can place orders at orders@snxfood.com or request a free sample pack. Consumers can order in the online store at snxfood.com.
Do you work for a wholesaler, restaurant, catering company, or retailer and want to try the snacks from the Food100 lineup for yourself? Request a free sample pack call or email orders@snxfood.com — then this top-notch classic will soon be on your menu or on your shelf.
