Hybrid snacks will be the talk of the foodservice market in 2026. Even the largest snack manufacturers in the Netherlands are now launching croquettes and bitterballen with less meat. We applaud this—because the more hybrid, the better for the Netherlands. But there’s one thing we’d like to set straight: the original doesn’t come from a big factory. It comes from De Bilt.
SNX® was the first company in the Netherlands to develop a fully hybrid snack line: bitterballen, croquettes, burgers, ground meat, and buns that combine 50% premium Dutch beef with 50% plant-based proteins from legumes. This isn’t just a sustainability gimmick—it’s setting a higher standard: our products have at least 30% better nutritional value than regular snacks—less salt, less saturated fat, and more protein and fiber. The result: the only bitterballen and croquettes with a Nutri-Score B that you can simply deep-fry.
Why “hybrid” means more at SNX
Many hybrid products focus solely on reducing CO₂ emissions. That’s a good start. But simply using less meat and replacing it with cheap fillers doesn’t make the snack any better—just cheaper. At SNX, “hybrid” means the best of both worlds (our BOB line: Best of Both). High-quality plant-based proteins instead of fillers, developed with chefs from Lekker500 and food technologists from Wageningen. More sustainable and demonstrably healthier. You can taste the difference—and that difference is right there on the label.
Recognition and Awards
- Food100 2026 — Founder Tessa Rijn has been named one of the 100 food innovators in the Netherlands (food100.nl)
- KVK Innovation Top 100 (2024) — Gold Award as one of the most innovative companies in the Netherlands
- FSIN Food Court Award (2025) — Best Product, as chosen by the Dutch foodservice industry
- World Rankings: Balanced Protein — Healthiest Burger
- Available at golf clubs, soccer clubhouses, restaurants, butcher shops, and catering services throughout the Netherlands
In 2026, founder Tessa Rijn was inducted into the Food100: the annual list of 100 people who are making the Dutch food supply chain more sustainable, healthier, and more socially responsible. For SNX, this confirms that a snack that’s tasty first and better for you second isn’t a niche product but a trend.
What the press is saying about SNX
- Food100 2026 — Founder Tessa Rijn has been included in the Food100, the annual list of 100 food innovators who are making the Dutch food supply chain more sustainable, healthier, and more socially responsible. Listed as “Managing Director at SNX.”.
- Het Financieele Dagblad (March 2025) — “During the pandemic, we were all stuck at home, and what do you do then? Reach for a bitterbal.” Interview with founder Tessa Rijn about the origins of SNX and the goal of being at least 30% better.
- Change Inc. (May 2025) — “Less meat, but no less flavor: people don’t even notice.” On SNX’s hybrid formula and its scaling up.
- Food Industry Trade Journal (February 2025) — “SNX’s mission: guilt-free snacking.” On product development and discussions with major caterers.
- KVK Innovation Top 100 (2024) — SNX® Company Profile.
- Small Businesses in Utrecht (Spring 2024) — “We want a healthier snack that’s really tasty.” About the hybrid BOB burger, served at FC Utrecht events, among others.
- 100%NL Radio (National Croquette Day) — SNX featured on the show as a healthier croquette.
The timeline of the original
- 2021 — Tessa Rijn, the founder, began developing healthier snacks during the COVID-19 pandemic
- 2024 — Launch of the BOB (Best of Both) line under the SNX® brand; gold award in the KVK Innovation Top 100
- 2025 — FSIN Food Court Award for Best Product; national press (FD, Change Inc., trade press)
- 2026 — The market follows suit: major manufacturers are also launching hybrid kroquettes and bitterballen
- 2026 — Founder Tessa Rijn named to the Food100, the list of food innovators in the Netherlands
About SNX®
SNX® develops, manufactures, and sells the Netherlands’ original hybrid snacks: 50% premium Dutch beef, 50% plant-based proteins, with at least 30% superior nutritional value. Available through wholesalers and directly to the hospitality industry, foodservice, sports cafeterias, and retail. To request a sample pack or for press inquiries: info@snxfood.com | 030-3400098 | www.snxfood.com
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