hybrid is the new hype...
...And together we are going to make sure that Hybrid meat becomes the new trend. Market research firm Motivaction found that for the first time in years, the number of people calling themselves vegetarian or flexitarian is down nearly 10%. That plant-based has fewer emissions is common knowledge. But we often don't like it. We need to change. If Albert Heijn makes 1,000 tons a week of hybrid minced meat, we save 500,000 pounds of meat a week.