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SNX × Van Rooijen Food Solutions: Better, Healthier Meals, With the Comfort People Love So Much

SNX and Van Rooijen Food Solutions operate out of a single facility in Utrecht, working toward a single goal: making meals better and healthier without sacrificing comfort. Lasagna, wraps, meatballs, and buffets featuring hybrid ground meat: fewer calories, more fiber and protein, and—above all—more enjoyment in the moment.
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Lasagne met SNX hybride gehakt in een sportkantine, met SNX verpakking

In this article

Lasagna after the game. A well-filled wrap for lunch. Meatballs at the buffet. These are the dishes that make people happy, and those are exactly the dishes we want to improve. Since September 1, we’ve been working SNX and Van Rooijen Food Solutions That’s why we’re based out of a single building on Coloradodreef in Utrecht. Van Rooijen specializes in corporate catering and meal production, while SNX makes smart snacks and hybrid ground meat. Together, we share a single goal: to make meals better and healthier, while maintaining the cozy vibe that people love so much.

How We Do It

1. The best of both worlds in ground meat. SNX ground meat is made from Dutch beef, supplemented with legumes and vegetables. It tastes, smells, and looks just like regular ground meat: the same texture, the same flavor, the same gravy. Only the nutritional profile is different. The ground meat has a Nutri-Score of A, contains about twice as much protein and three to four times more fiber than comparable products, and half as much beef.

2. Culinary Expertise. Van Rooijen incorporates that ground meat into dishes that guests already know and love. Van Rooijen’s chefs handle the flavor, portion size, and presentation; SNX provides the foundation. Because development and production happen side by side, we test new recipes right away in a real-world setting, and a dish can be on the menu within a few weeks.

What that yields

  • Lower calorie intake per meal, without smaller portions.
  • More fiber and protein, so you'll feel full longer and it's better for an active day.
  • And above all: enjoy the moment more. Guests don't have to give anything up. They eat whatever they like, and it's actually better.

Company Cafeteria and Lunch

Lunch is the meal most employees choose. Whether SNX ground meat is served in a wrap, on a sandwich, or in a salad bowl, lunch remains familiar and delicious, while also aligning with every employer’s health policy.

Wraps gevuld met SNX hybride gehakt in een bedrijfsrestaurant, met SNX verpakking
Wraps with SNX ground meat, prepared by Van Rooijen for lunch in the company cafeteria.

Dinner and Buffets

For dinner and buffets, SNX supplies pre-cooked meatballs and ground meat. The Van Rooijen kitchen incorporates them into stews, pasta dishes, and hot buffet items. Pre-cooked means fewer steps, consistent quality, and less waste. For guests, this means a complete, hot meal with a better nutritional profile.

Buffet met voorgegaarde SNX gehaktballen en rul gehakt, met SNX verpakkingen
Pre-cooked SNX meatballs and ground meat in the hot buffet line.

Sports: The Improved "Third Half"

After the game, you'll want something hearty. In sports cafeterias, we serve the sports lasagna Here it is: lasagna made with SNX ground meat—high in protein, higher in fiber, and lower in calories than a traditional lasagna. The SNX bitterballen and croquettes will stay in the fryer for the post-game drinks. That way, the “third half” is just as good for your body as the first two.

High quality, completely hassle-free

For a venue, this partnership means a single point of contact and a single chain of operations: recipe development, production, preparation, and delivery are all handled under one roof. Van Rooijen and SNX take care of the menu, preparation, and logistics. The venue’s only job is to keep the guests happy.

Would you like SNX and Van Rooijen to come to your location as well? Whether you run a company cafeteria, a sports canteen, or a catering business, we’d be happy to stop by with a sample package and a menu proposal. Email us at verkoop@snxfood.com or request a sample pack directly through our online store.

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Picture of Tessa Rijn

Tessa Rhine

Managing Director of SNX (Food100 2026). Writes about smart snacks, nutritional value, and the Dutch snack category for wholesale, hospitality, catering, and retail.
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To order as a business customer, please visit orders@snxfood.com, VHC or Nice to Meat — or try them at home through the online store.

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