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How to boost your sports canteen sales with healthier menu options

For decades there has been an unwritten rule in the Dutch sports canteen: the weekend turnover runs entirely on beer, soft drinks and the chip shop. After a spirited match, players and supporters instinctively flock to the bar for a round of bitterballen or a hearty burger.

Today, however, club boards and canteen managers face quite a dilemma. From national initiatives, pressure is growing to create a healthy sports canteen realize. At the same time, there is the deep-seated fear that eliminating the ‘greasy bite’ will come at the expense of much-needed bar sales.

The good news? You don't have to choose. By expanding your menu with innovative, healthier alternatives, you meet both the health guidelines and appeal to a wider audience. This way the gym revenue right. Here's how to go about it.

1. The myth of the “loss-making healthy canteen”

The biggest barrier to revamping the canteen menu is the misconception that healthy doesn't sell. Indeed, when clubs opt for a radical change-such as replacing snacks with raw vegetables and fruit-sales often decline. This makes sense, because after intense exercise, the body craves protein, salt and savory satisfaction.

The secret to maximum gym revenue is therefore not in banning your members' favorite snacks, but in upgrading the ingredients. By introducing snacks that look, taste and fry just as crispy as the classics, you combine the useful with the pleasant.

2. Revolutionize the burger after the game

Burgers are the absolute runners-up during the Saturday afternoon rush. Traditional fast food burgers, however, due to the high amount of saturated fats and fast carbohydrates, make athletes feel sluggish afterwards.

A hybrid alternative such as the SNX BOB Burger changes this completely. Developed by Lekker500 chefs and food technologists, this burger represents a major step forward in the protein transition:

  • Balanced composition: For 45%, the burger consists of high-quality meat supplemented with quality plant protein and dietary fiber.
  • The macro benefit: The citizen achieves a strong Nutri-Score B and remains incredibly juicy and full of flavor. It provides a hefty protein and fiber boost that contributes to muscle recovery, without the well-known ‘after snack dip.
  • Impact on sales: Because you're serving a premium, more conscious burger, you can charge a slightly higher margin. This appeals directly to health-conscious parents, senior teams and fitness enthusiasts.

3. Upgrade the fryer while maintaining the perfect crunch

The drinks hour is the time when the canteen grabs the highest margins. Bitterballen and krokets are simply indispensable in Dutch sports culture.

From the data of our product comparisons shows that traditional deep-frying snacks are often packed with saturated fats, too much salt and empty calories. SNX has reinvented the classic bitterball and croquette, making them at least 30% healthier are. By cutting out unnecessary sugars and bad fats and enriching them with protein and dietary fiber, these snacks fit perfectly into an active lifestyle.

They fry exactly the same golden brown and crispy and have the same rich, savory taste as the well-known premium brands. Your members won't taste the difference, but their bodies will notice it.

4. Address new audiences (as well as parents' wallets)

On Saturdays during youth games, the cafeteria is full of waiting parents. Many of these parents deliberately walk past the chip shop-for their children as well as themselves-so early in the day.

By actively branding your menu with a truly healthier snack choice, you tap into a completely new revenue source. Parents who otherwise wouldn't order anything now confidently buy a Nutri-Score B snack or a high-fiber burger for their child after the game. After all, they know it will contribute to athletic recovery instead of a sugar crash.

5. Easy implementation in the canteen

A recurring challenge for volunteer club boards is the complexity in the kitchen. During halftime or the infamous third half, the throughput in the canteen must be high.

Therefore, introducing a healthier menu should not create extra work or the need for a professional chef. SNX's snacks are specially designed for maximum convenience and a high turnover rate. They can go directly into the existing deep fryer or high-speed oven, without requiring your volunteers to spend extra preparation time or special training.

Getting Started: Risk-free testing for your association

A change in the club's purchasing policy requires support within the board and-perhaps most importantly-a taste test.

To help your sports club make this transition smoothly and without risk, SNX offers a special boarding program for sports clubs:

  1. Discover our mission: Read more about how we bring taste and health together on our About us page.
  2. Request a sample pack: Canteen managers can use a special Free Trial Package request or an advantageous Kickstart Box order through our Sports Associations page.
  3. Check availability: Buy big right away? Explore wholesale options and see exactly where our products are available on the Where to Buy SNX page.

Boost the health of your club, surprise your members and protect club coffers. It's time to transition to the future of the sports canteen.

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