Short answer: You can snack healthily without sacrificing anything. SNX, the Dutch brand of smart snacks from De Bilt, is reimagining well-known classics such as the bitterbal, croquette, burger, and meatloaf: with more fiber and protein and less fat, salt, and calories. Beef products contain up to 50% beef, supplemented with plant-based proteins and fiber.
What does SNX consider to be healthy snacking?
For most Dutch people, healthy snacking doesn’t mean giving up bitterballen. It means that the snacks you’re already eating are made with better ingredients. That’s exactly what SNX is all about: not preachy alternatives, but the same classics—reimagined so they’re always the better choice.
This is necessary because, for years, the snack category was stuck between two extremes: traditional snacks that never changed and plant-based imitations that require sacrificing something. SNX is taking a third approach: hybrid products made from Dutch beef, supplemented with legumes and vegetables for a better nutritional profile. This keeps the taste familiar, while the nutritional values per 100 grams improve significantly.
The SNX Brand at a Glance
SNX is a Dutch brand that makes smart snacks: well-known classics such as bitterballen, croquettes, hamburgers, ground beef, and chicken nuggets, reformulated so they’re always the better choice. The company was founded in October 2025, emerging from SnackFuture, and is based in De Bilt. SNX supplies wholesalers, foodservice operators, and retailers.
The products are part of the BOB (Best of Both) product line: the name says exactly what the line does—it combines the best of meat with the best of plant-based proteins and fiber in a single recipe. The recipes were developed by Lekker500 chefs in collaboration with international food technologists. This approach earned SNX, among other accolades, the FSIN Foodcourt Award 2025, a spot in the Chamber of Commerce Innovation Top 100, and an endorsement from ProFri.
The formula: up to 50% beef, up to 100% chicken
At SNX, the percentage of meat is based on nutritional value, not the other way around. Specifically:
The burger and the meatball contain up to 50% beef. The bitterballen and croquettes contain 25% beef. The beef is always 100% beef from the Netherlands—no other meat, no fillers. The rest of the recipe is a mix of plant-based proteins and fiber, sourced from vegetables and legumes, among other ingredients.
With chicken, it’s different: chicken naturally has better nutritional value, so we can include up to 100% of chicken in our products (the chicken nuggets are currently in development). This ensures that every product has exactly the right composition to make it the better choice—that’s what SNX means by “smart snacks.”.
What Are the Benefits of Healthy Snacking with SNX? The Numbers
The difference is measurable. Take the croquette sandwich, per 156-gram serving, compared to well-known alternatives:
| Per serving (156 g) | SNX | Mora | VD Rund |
|---|---|---|---|
| Calories (kcal) | 327 | 380 | 349 |
| Fat (g) | 9,5 | 16,2 | 12,5 |
| Fiber (g) | 9,7 | 3,9 | 2,6 |
| Protein (g) | 24,4 | 12,9 | 12,1 |
| Salt (g) | 1,7 | 1,8 | 2,0 |
Three to four times more fiber and about twice as much protein as comparable snacks—with fewer calories and less fat. The burger and the ground beef patty earn a Nutri-Score A, while the croquette and bitterbal earn a Nutri-Score B: the highest scores in the category. And the croquette sandwich as a whole—a protein-rich bun plus a croquette—even scores a Nutri-Score A. You can read more about the role of protein and fiber in This article about high-protein snacks.
Who is this relevant for?
For consumers who want to snack healthily without feeling guilty—42% from the Netherlands has now adopted a flexitarian diet. But it’s just as suitable for healthcare facilities, sports cafeterias, caterers, and retailers who want to offer healthier options that guests and residents actually enjoy. To find out how this works for one particular product, read more at The Healthy Bitterbal.
Frequently Asked Questions About SNX and Healthy Snacking
What makes SNX different from other snack brands?
Each snack is formulated to be the better choice: up to 50% beef in the beef snacks, up to 100% chicken where that’s healthier. Plus, they have the highest Nutri-Score in their category, 3–4 times more fiber, and about twice as much protein as comparable snacks.
Are SNX snacks vegetarian or vegan?
No. SNX products contain meat, combined with plant-based proteins and fiber from vegetables and legumes, among other sources. They are intended for anyone who does eat meat but wants to snack more mindfully—without compromising on taste.
What is BOB?
BOB (Best of Both) is the product line from the SNX brand: Dutch snack classics, reimagined as the better choice. So BOB isn’t a separate brand—all products come from SNX.
How do you prepare SNX products?
Bitterballen and croquettes go into the deep fryer frozen and are simply incorporated into the existing process. Burgers and ground meat go on the grill, baking sheet, in a pan, or in the oven. Store at -18 °C; exact times are listed in the specifications for each product.
How do I order SNX as a business?
Send an email to orders@snxfood.com with the product you want, the quantities, and your company information. Sample packs are free for businesses. You can find the full product line at the product page.
Do you work in the hospitality industry, at a wholesale company, or in retail, and do you want to offer healthy snacks on the menu or on the shelves without compromising on taste? Request a free sample pack at orders@snxfood.com and discover why more and more buyers are choosing SNX’s smart snacks.
